Technology360: Users Don't Want VOD To Be C.O.D., Want It Free

Technology360: Users Don't Want VOD To Be C.O.D., Want It Free: "The lack of free content appears to be supressing demand for video-on-demand (VOD) television services, suggests new research from Forrester Research. � VOD is now available to nearly 19 million homes--or about 75 percent of the U.S. digital cable universe, Forrester's Josh Bernoff notes in his report on the various ad models for VOD. While movie buys and usage of subscription content such as HBO On-Demand are increasing, the model is languishing to some degree, largely because of the reluctance of cable operators to pay for quality programming."