Value Driven - Don?t Blame Wal-Mart - FORTUNE

Value Driven - Don?t Blame Wal-Mart - FORTUNE: "So my first piece of advice to CEO Lee Scott and his team is: Stop worrying about the movie. It?s a jeremiad?a ham-handed snore with none of the humor, craft, or story sense that made Moore?s film so engaging. The people who already hate you will love it, but nobody else will be able to sit through it. My second piece of advice is to worry deeply about what the film represents. It?s a response to the great social disrupter of our time?the emergence of a friction-free global economy. This new film, awful though it may be, is a cry from the hearts of people being wrenched from the old world into the new and not liking it. There are millions of them, and they will demand to be heard in the media, the markets, and government. And the world?s largest corporation is, inevitably, the most inviting target they can find."